Sunny South

Title banner from the March 6, 1875 issue of the Sunny South

Colonel John H. Seals and his brother William H. Seals established the Sunny South literary magazine in Atlanta in November 1874. Each issue was made from newsprint and cost readers five cents an issue or $2.50 for a yearly subscription. The magazine struggled during the early months of its publication. Colonel Seals was forced to take out loans and sell his personal property to keep the publication afloat until subscriptions began to trickle in. Despite the initial financial difficulties, the Sunny South’s circulation continued to grow at a steady rate, reaching ten thousand in 1880 and one hundred thousand just five years later.

Engraving of Col. John H. Seals from the April 5, 1899 issue of the Sunny South

Throughout its publication, the Sunny South focused largely on southern literature and each issue included short fiction, poetry, and serialized novels aimed at a female audience. In addition to fiction, most editions of the Sunny South included illustrations, household advice columns, and local news editorials. Politically, the magazine was consistently a progressive advocate for women’s rights.  Associate editor Mary Edwards Bryan was a long standing supporter of a variety of issues related to gender equality, including job availability and coeducation.  In 1895, the Sunny South became the first publication in Atlanta to officially endorse equal suffrage rights for women in the United States. In this editorial from the February 9, 1895 issue of the  Sunny South (right), the unnamed writer asserts that women deserve the chance to be heard and suggests their participation could be the answer to society’s ills.

The Atlanta Constitution purchased the Sunny South from John H. Seals in 1893 and ran it as a weekly supplement to the Sunday editions of the paper. The Sunny South eventually merged with Uncle Remus’s Magazine in 1907. The new publication was edited by  celebrated writer and journalist Joel Chandler Harris until his death the following year. The magazine continued publication under the direction of his son before folding in 1913.

The Sunny South is available online as part of the Atlanta Historic Newspapers Archive. The archive provides images of the magazine that are both full-text searchable and browsable by date.




Have a Coke and a Smile . . . and Some Historic Ads.

Coca-Cola is an iconic soft drink, invented right here in Georgia by medical chemist and businessman John S. Pemberton in 1886. One of its earliest uses was as a cure for headaches, and the beverage was dispensed from drug store soda fountains. This can be seen in an early advertisement from druggists Evans and Howard, which was published in the April 29, 1887 issue of the Columbus Enquirer-Sun,  just one year after Pemberton (a resident of Columbus for much of his life) created the drink.

Columbus Enquirer-Sun, April 29, 1887
April 29, 1887

Another ad published in the June 7, 1888 edition of the Columbus Enquirer-Sun, this time from Columbus druggists Hall and Wheat, praises the benefits of Coca-Cola as “the most meritorious article ever drawn through a soda apparatus” for “headaches” and “tired feeling.”

Columbus Enquirer-Sun, June 7, 1888
June 7, 1888

Coca-Cola’s popularity spread quickly, particularly after Atlanta patent medicine manufacturer and pharmacist Asa Griggs Candler purchased the rights to produce the soda fountain remedy. This ad from the Milledgeville Drug Company, seen here in the August 3, 1891 issue of the Milledgeville Union Recorder, heralds the availability of Coca-Cola on draught. Asa Candler  incorporated the Coca-Cola Company in 1892.

Milledgeville Union Recorder, August 3, 1891
August 3, 1891

A Coca-Cola Company ad from a 1907 issue of the Atlanta Georgian and News shows  that competing fountain drinks attempted to imitate Coca-Cola due to its popularity, and that Coca-Cola appealed directly to its customers to help protect its trademark by refusing those products. This ad also features an earlier straight-sided Coke bottle design; in 1916, the company adopted its now-familiar contour-shaped or “hobble-skirt” bottle to guide its customers away from imitations.

Atlanta Georgian and News, Aug. 13, 1907
August 13, 1907

During the early twentieth century, the Coca-Cola Company also employed several common themes in American print advertising, one of which was to feature popular athletes in its advertisements.  The July 13, 1910 edition of the Athens Banner includes a Coca-Cola Company ad with Chicago Cubs first baseman Frank Chance;  the July 21, 1911 edition of the same paper features an ad with Pittsburgh Pirates shortstop Hans (“Honus”) Wagner.

Athens Banner, July 13, 1910
July 13, 1910

Athens Banner, July 21, 1911
July 21, 1911

Besides athletes, another advertising staple has always been pretty girls. Coca-Cola was no exception to this rule when promoting its product as “purely delicious and deliciously pure–and wholesome” in this ad from the May 9, 1912 issue of the daily edition of the Thomasville Times Enterprise.

ThomasvilleTimes Enterprise (daily), May 9, 1912
May 9, 1912

Another ad from the June 27, 1911 edition of the Athens Banner  invited people to join the “merry throng” enjoying Coca-Cola.

Athens Banner, June 27, 1911
June 27, 1911

There were seasonal ad campaigns, as well. Thomasville, Georgia’s daily edition of the Times Enterprise  features a Coca-Cola Company ad that persuades readers to purchase Coca-Cola, “A Glass of Liquid Winter,” to help cool down on hot summer days; this appeared in the August 18, 1911 issue of the newspaper.

Thomasville Times Enterprise (daily), Aug. 18, 1911
August 18, 1911

Coca-Cola drinkers were encouraged to seek refreshment during the winter months, too. Like today, Christmas shopping back in 1915 could be an enjoyable, yet very tiring, exercise. Recognizing this, a local Coca-Cola bottler from Americus, Georgia ran an ad in the December 9 weekly issue of the Americus Times Recorder that promoted Coca-Cola as a refreshing tonic for “a busy day” of Christmas shopping.

Americus Times Recorder (weekly), Dec. 9, 1915
December 9, 1915

Browse through more examples of  historic print advertisement in Georgia newspapers, along with many more interesting items in the Digital Library of Georgia’s Georgia Historic Newspapers collections, which include the Athens Historic Newspapers Archive, the Atlanta Historic Newspapers Archive, the Columbus Enquirer Archive, the Macon Telegraph Archive, the Milledgeville Historic Newspapers Archive, and the South Georgia Historic Newspapers Archive.